Client Overview

Context

Lead Generation: AI solution offering HR-facilitating tools for companies and hiring agencies.

Problematic

• No SEO strategy at all : approx 150 pages with mostly blog posts that don't convert
• Only making traffic on branded queries (mostly thanks to PR and brand awareness)
• No built authority and very few backlinks + lack of a targeted link building strategy

Process

• Conduct a semantic study to find the best keyword opportunities, both to convert via the homepage and via potential secondary pages targeting alternative keywords and specific verticals to multiply conversion points
• Implement a link building strategy focused primarily on the homepage, which is the main conversion point and the page capturing highly qualified traffic
• Improve page templates and overall site architecture. Rework page templates to build trust, improve conversion, enhance semantic density, and improve UX for both business landing pages and blog pages
• Develop the existing blog to integrate it into a broader architecture and conversion funnel with a real conversion intent

I : Semantic and Structure

Semantic Study

Creation of a Structure

II : Improvement of Template and UX

Proposed Business Pages

Proposed Blog Pages

III : Setting Up the Client

Setting up a Looker Studio

Check GA4 Set-up

IV : Bottom of the Funnel Strategy: Competitor Comparisons

To capture highly qualified, decision-stage traffic, we identified key competitors in the AI recruiting and HR software space (e.g., Juicebox, Findham, Hirees, Eightfold) ranking for critical business queries like "AI hiring software" or "AI recruiting tools". We established a structured list of these players to target long-tail, bottom-of-the-funnel keywords through dedicated "GoPerfect vs [Competitor]" comparison pages.

Comparison Page Structure

Competitor Analysis Breakdown

V : Reddit Strategy

An Awareness & GEO Play

Reddit was an awareness play more than a conversion one, with a double payoff: it's one of the primary sources LLMs cite, so visibility on the right threads feeds both classic search and GEO (Generative Engine Optimization).

I mapped Reddit threads already ranking on Google for topics adjacent to GoPerfect: HR, quality of work life, soft skills, plus more intent-driven, tool-oriented queries. The client engaged through dedicated in-house accounts, and we pushed the highest-potential threads up via bought upvotes (upvote.shop). I also prototyped an n8n workflow to industrialize it, without managing to make it scale.

Full transparency: it kicked off in July–August and was launched a little too fast, so I left the engagement before pushing it to its full potential.

VI : Outreaching LLM's Sources

Leveraging AI Visibility

Another strategy that I implemented in order to support our Brand visibility initiative was to unveil the main sources of the LLM answers (for a corpus of 100+ top-prio prompts) thanks to peec.ai.

Then, we outreached them in order to propose affiliation deals in exchange of mention and display in those informational and comparison contents.

Results

Great progress in non-branded clicks

Mainly driven by the improvement of the Home and the creation of business landing pages.

We skyrocketed on our business-prio keywords

We weren't ranking at the beginning of the collaboration. After 3 months, we are now top 5 for most of our targets., we are now top 5 for most of our targets.

Our editorial keywords also climbed

Those pages, even though less intentional, were also extremely important for E-E-A-T and led to conversion.

Great increases in terms of leads

Hubspot booking grew weeks after weeks with consistent upward trends.

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